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The Résumé & Portfolio of Razia Sultana

Welcome to the personal website of Razia Sultana!

This website has information about my professional and personal experiences so far. Through this platform I will be sharing things that I have learnt, wisdom I have gained and knowledge I have gained.

Please feel free to leave your comment or sign up to receive regular updates from me.

I am an Entrepreneur, Trainer, Business woman, mentor, coach, a social worker, passionate, champion for women empowerment and Managing Director of Brainchild Group of Companies.My previous assignments were as following:

  • Head, Marketing, Web Development, User Experience, Paypal India.
  • Senior Project Manager, CSC, India.
  • Senior Innovation evangelist, Product Development Manager, CSC, India.
  • Product Development Manager, TISCO, India.

My Résumé

20-year design and creative career spanning web, multimedia and print for some of the world's leading brands. Talent for building supportive environments that bring out the best in creative professionals. Blends innovation with practicality and a unswerving focus on business results. Led teams of 250+ on many multimillion dollar campaigns and projects. Holds multiple certifications including Certified Usability Analyst by Human Factors International. Successes include spearheading re-branding for global businesses that has driven a 27% increase in revenue year over year . Successfully mentored the team who redesigned User Experience for a leading global web based payment company. This led to improve sales and revenue for the company more than double the projection. Successfully led marketing teams that redesigned and integrated the diversified marketing systems for global web based payment company. This led to optimizing of marketing efforts and getting more value for the same budget

I stongly believe in hard work and and big fan of the quote "the harder you work the luckier you get".

Managing Director at Brainchild Business Solutions Pvt. Ltd.

January' 2013 - Till Date

Rich experience and knowledge in providing business solutions that leverage latest technological advancement in the field of Marketing and Public relations.

Provided solutions for clients to build and enhance their brand value and get more customers thus ensuring more revenue and profit for them.

Responsible for Brand development, Marketing & PR needs, Web site traffic growth, Web site UI and Internet advertising , brand strategy and statistics systems.Comprehensive communication management for our clients.

Responsible for the day-to day running of the business with a particular emphasis on sales and business development. Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base. Identifying, developing and directing the implementation of business strategy.Cultivating the companies reputation in the market & with customers & suppliers, Involved in planning & organising the organisation's activities to achieve targets.

Responsible for the Profit & Loss responsibility for the business. In charge of leading, motivating and developing the management team.Liaising with officials of government departments and regulatory bodies. Managing multi - disciplined teams and resolving any conflicting priorities. Developing business plans and preparing comprehensive business reports. Reviewing, refining and developing the strategy and direction of the company. Building client relationships that result in revenue and profitability growth. Responsible for the companies health and safety and legislative adherence. Creating and maintaining links with other trade and professional associations.

Keeping control of business expenditure, ensuring it's within agreed budgets. Strong leaderships skills in board governance, new business development. Comprehensive understanding of financial management principles. Entrepreneurial with commercial acumen and excellent management skills. A result oriented motivated team player.

Managing Director at Brainchild Outdoor Services

March' 2011 till December' 2012

Rich experience and knowledge in providing business solutions that leverage latest technological advancement in the field of Media and advertising. Provide solutions for buyers and sellers of OOH advertising space across media types.

We execute pan-India outdoor advt. campaigns with our OOH displays in over 850 Indian cities and towns. Customer can pick and choose from the displays from our proprietary software OOHCRM.net. OOH CRM enables us to execute the campaign with much ease and far from any complexity, it provides full accountability and proof of display up to the satisfaction of the customer.

Some of the media formats we deal in are Billboards, Cinema theaters, IT Parks,Airports, Shopping malls, Street furniture, Transit ads and more. Focused on helping brands and their agencies plan and execute successful OOH campaigns that drive sales.

We have created a network of every movie theater in the South India that offers advertising or promotional opportunities. We can provide a comprehensive list of all available movie theaters in any zip code, for media plans. We handle media planning, buying, creative....the entire campaign from start to finish. We have worked with clients such as: Census of India for 2011 census, Daikin,Global Hospitals, CRY and many more. Specialties Consulting, Planning, Buying and Executing Outdoor Advertising campaigns. Outdoor Media Management Software Solutions.

Senior Manager at Paypal, an eBay company

October' 2005 / March' 2011

Started a team of 10 Web Developers in October 2005 which grew to 150+ in 4 years.During this period I was responsible for implementation of best Website implementation of Paypal Site which included monitoring the site speed and best User Experience.

My responsibilities included hiring the best talent suitable for job from across India. This required travelling all over India to select the best talent.

My next step was to devise the best training program which included business knowledge of Paypal domain. Our focus was to always the customers of Paypal. We arranged for several technical and business knowledge training from industry expert to keep nurturing the talent. During this period there were many best practices implented and shared across the globe which quickly recognised the team to be most effective in short span of time.

My next step was to start a team of 8 User Experience Design which grew to 50+ in 3 years.As part of this responsibility I applied the best methods of learning and sharing across the industry which included inhouse training from Human Factors Internationals. Team was responsible for Best User Experience Design for PayPal and won many accolades.

In 2008 started focussing on end to end Consumer Experience and was responsible for Consumer Products and Customer Experience, Marketing,Incentives,Notification and User Domain. As part of this responsibility I was responsible for Product development from Requirement to Live To Site. This gave me an opportunity to manage complete experience for customers. During this peried I was responsible for many initiatives to improve customer experience. Some of them were bringing live to site issues to single digit number and sustaining that and improving the response time of our websites significantly. I was responsible for leading large cross functional teams for this initiative. As part of improving customer experience, I conducted a Consumer summit in India for the first time where the issues faced by consumer was delibereated at length. This event was well attened by different stakeholders from across the globe.

Senior Manager at CSC India

January'1999 / September'2007

Responsible for account handling of clients like Guardian Life, Citibank Mutual Funds and Paypal. I was responsible for end to end project estimation, planning, delivery , resource management, client relationship I was also assigned the responsibility of Innovation Chief for coming up with innovative ideas for our organization to take up. I was completely responsible for delivering high pressure projects for Citibank Mutual Fund to be rolled out in 20 countries. As part of this responsibility I dealt with different country heads worked on integration with different banks and rolled out the products in country specific language.

During this period I focussed on hiring the best talent and motivating them to get best results. During this period I created and implemented several best practices and sustained it. This resulted in productivity improvements and better service to our clients. I was also responsible to spearhead and create process documents and champion for ISO and CMM accredition and multiple recertifications.

National Institute of Technology, Jamshedpur - Bachelor of Engineering

August 1988 / July 1992

I was in the first batch of Production Engineering and management of earlier Regional Institute of Technology now National Institiute of Technology.I stood first in overall four years of study.

Ranchi Women's College, Ranchi

1985 / 1987

Completed Intermediate Science from Ranchi Women's college with first class ..

St Anita Girls High School

1982 / 1985

Completed 10th Board examination with 1st class.Won many prizes in cultural, debating and sports activities in addition to excellent academic performance

20-year design and creative career spanning web, multimedia and print for some of the world's leading brands. Talent for building supportive environments that bring out the best in creative professionals. Blends innovation with practicality and a unswerving focus on business results. Led teams of 250+ on many multimillion dollar campaigns and projects. Holds multiple certifications including Certified Usability Analyst by Human Factors International.


Marketing & Public Relations

I have helped several clients with their marketing & PR needs. Part of this responsibility was to assess the client's standing in the market, prepare short term and long term marketing plan, implement the plan and make amendments to the plan based on the results continuously.

Customer Experience & Creative Development

As part of my assignment with Paypal, I led the team in India which was responsible for Online User Experience and Visual Design. Subsequently I have handled many projects for clients to improve user experience for their clients with the help of online web presence, brand creation, creative artwork, newsletters, brochures and other methods.

Online Image Management

I have helped many clients to build and improve their image on internet by creating more positive content and promoting it.

Product Development & Management

Completely responsible for end to end Product design, development, implementation for several companies such as Citibank, Guardian Life, Paypal etc. Also made several process improvements to enhance the quality with optimized effort thus improving end customer experience.

Html / Css

I have led large frontend teams in India which was responsible for online experience for Paypal. Paypal being an online company our work was very crucial. As part of this responsibility I led several initiatives to increase the quality thus improving customer experience. These initiatives also helped to optimize the resources required to do each activity. Subsequently I used this knowledge for clients in various categories for both government and private organisations.

InDesign

I have designed and developed artwork for websites, large banners, posters, brochures and newsletters which has been appreciated by clients.

7 people have recommended Razia


Leadership

"From day one of meeting Razia I knew what an amazing person she was, and that is why we hired her at PayPal to be the managing director of Web development in our India Development Center. She helped us select an excellent team of developers, who under her leadership and management turned out to be dedicated, efficient, quality driven, and just full of positive energy, and as a matter of fact this team bonded so well that we all became like family. I was always able to count on Razia delivering on-time if she said that something was possible, and although I know her and the team always went above and beyond to make something happen, I could always count on her to challenge me if in fact something was not possible, and I appreciate this. All I can say is that I truly hope that our paths will meet again, because I miss working with her. I learned so much from Razia, and I will never forget her. I give her the best recommendation possible!" Eric Normant, Manager, Web Development, India Development Center, PayPal, worked directly with Razia at PayPal

Team Building Capabilities

"I worked closely with Razia for over 4 years, while setting up our offshore Design team in Chennai, India. Her leadership skills and commitment to success of the team is commendable. She is approachable and has a very good understanding of building teams from scratch and sustaining them for success. Her no nonsense attitude and people centric management style is what sets her apart." Anjali Desai, Sr. Visual Design Manager, Global Experience, PayPal, worked directly with Razia at PayPal - an eBay company

Extremely Competent

"For nearly 4 years, Razia was my parter for our India based teams. She bolstered PayPal's efforts in web development, design and engineering by building out highly operational teams in India. Aside from these teams, she has taken on several company wide initiatives, one that specifically comes to mind was organizing the APAC customer summit in Chennai. She developed an excellent understanding of the needs of PayPal's end users. Another significant program that added tremendous value to PayPal was the site speed initiative about 3 years back. Her team was able to refactor several 1000's of web pages using new optimized components. I can keep going on about her accomplishments but I'll stop. She is direct, effective and extremely competent. Please reach out if you need a referral." Ahu Chhapgar, Senior Manager, Marketing Technology & Engineering, Web Development, User Experience & Design, PayPal (eBay), worked directly with Razia at PayPal - an eBay company

Bold and Effective Manager

"Razia was one of our key leaders in delivering major product functionality out of our India Development Center. I found her to be resourceful, extremely effective and a great manager of people and projects. She has the ability to gain the respect of her peers, superiors and subordinates and deliver against the strategic objectives of the company and meet her expectations. I would not hesitate recommending Razia to any organizations needing bold and effective management." Bahman Koohestani, VP PD, PayPal, managed Razia indirectly at PayPal - an eBay company

Meticulous and Excellent Leader

"I worked closely with Razia for a couple of years. Its doubtless that she is an excellent leader providing opportunities for all those worked with her, irrespective of the functional areas, during a couple of initiatives we worked together. She was always meticulous in following up with the progress of the activities so that no one would go off on a tangent from the main stream. She understands the importance of each and everyone and always delegated correct people for correct tasks for maximum returns. Needless to say both initiatives were successful. Moreover she never hesitated to recognize and reward those who delivered beyond the call of duty. It was a learning curve for me throughout the stint we worked together." Chandrasekar Kalyanaraman, Manager, Paypal, worked indirectly for Razia at PayPal - an eBay company

Leadership development

"It was great pleasure to work under Razia. She is straight forward and very strong in decision making and never hesitates to take challenges. During my entire tenure while reporting to her, i just concentrated on my work and she took care of my career for me. A very good manager and a mentor who always try to bring out the top talent within us and help us to grow to next level." Abirami Padmanabhan, PMP, Development Manager at PayPal, PayPal India Pvt Ltd, reported to Razia at PayPal - an eBay company

Strong Team Development

"I had the pleasure of working with Razia when she managed the Consumer development team at PayPal. Razia built a strong team that bridged over time and distance barriers to deliver best quality products. I'd welcome the opportunity to work with Razia again in the future." Tal Friedman, Senior Engineering Manager, PayPal (an eBay company), worked with Razia at PayPal - an eBay company

My Story

in March 1971 one small girl was born in the family of 3 brothers and 3 sisters in Ranchi, now Jharkhand then Bihar to parents Mohammed Jamaluddin Khan and Jamila Khatoon. Her father named her after the famous ruler "Razia Sultan" of New Delhi perhaps in the hope that some qualities of the rulers will be imbibed in the child. Child was constantly motivated by her father to look up to all great leaders including the one she was named after. She completed her primary and high school studies from St Anita Girls High school, Kanke and from Women's college, Ranchi. Her parents wanted her to become a doctor since family did not have any and being a doctor was considered to be job fit for women. When Razia joined her first lecture of Biology in 11th, she realized that she is not destined to become a doctor since her heart was in mathematics since beginning.

Razia completed her engineering course from RIT Jamshedpur in 1992 with flying colours.She was recognised for being the topper of first batch of then newly opened branch of Production Engineering and Management.As part of her studies in RIT she actively partiicipated in social responsibility activities as part of NSS.She also actively participated in Literary and Debate activities. She wrote a story named "GH kaa Chuha" for college magazine.

Razia's first stint with corporate as Systems Trainee was with Tata Iron & Steel Company, a very prestigous corporate company at that point of time. Her first year was filled with tours to all the mines and coalieries that Tata Steel owned and a fondly rememberd adventure trip to Uttar Kashi.She spent six years with the company before moving on to next adventure. During this period Razia found her love and married Khalid in 1996. Next year a bundle of joy arrived. He was named Hammad abdullah Khan.

From 1999 till year 2011 Razia worked in various multinational companies of increasing responsibilities and authorities. during this perios she tried her hands at various certification programs run by IIM,ISO, PMI and other providers and came out with flying colours. She was always conscious of her social responsibilities and drove many initiatives which benefited the underprivileged and needy.

Razia is currently Managing Director of Brainchild Marketing and PR where she gets opportunity to explore her creative side while execrcising her project management skills of twenty years.

The harder you work the luckier you get.

– Razia Sultana (Quote #1)

From an early age I didn't buy into the value systems of working hard in a nine-to-five job. I thought creativity, friendship and loyalty and pushing the boundaries of what was acceptable was much more interesting.

– Adam Clayton (Quote #2)

I think that my biggest attribute to any success that I have had is hard work. There really is no substitute for working hard.

– Maria Bartiromo (Quote #3)

Portfolio

20-year design and creative career spanning web, multimedia and print for some of the world's leading brands. Talent for building supportive environments that bring out the best in creative professionals. Blends innovation with practicality and a unswerving focus on business results. Led teams of 250+ on many multimillion dollar campaigns and projects. Holds multiple certifications including Certified Usability Analyst by Human Factors International. Successes include spearheading re-branding for global businesses that has driven a 27% increase in revenue year over year . Successfully mentored the team who redesigned User Experience for a leading global web based payment company. This led to improve sales and revenue for the company more than double the projection. Successfully led marketing teams that redesigned and integrated the diversified marketing systems for global web based payment company. This led to optimizing of marketing efforts and getting more value for the same budget.

Managing Director at Brainchild Business Solutions Pvt. Ltd.

January' 2013 - Till Date

Rich experience and knowledge in providing business solutions that leverage latest technological advancement in the field of Marketing and Public relations. Provide solutions for clients to build and enhance their brand value and get more customers thus ensuring more revenue and profit for them. Responsible for Brand development, Marketing & PR needs, Web site traffic growth, Web site UI and Internet advertising , brand strategy and statistics systems.Comprehensive communication management for our clients. Responsible for the day-to day running of the business with a particular emphasis on sales and business development. Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base. Identifying, developing and directing the implementation of business strategy.Cultivating the companies reputation in the market & with customers & suppliers, Involved in planning & organising the organisation's activities to achieve targets. Responsible for the Profit & Loss responsibility for the business. In charge of leading, motivating and developing the management team.Liaising with officials of government departments and regulatory bodies. Managing multi - disciplined teams and resolving any conflicting priorities. Developing business plans and preparing comprehensive business reports. Reviewing, refining and developing the strategy and direction of the company. Building client relationships that result in revenue and profitability growth. Responsible for the companies health and safety and legislative adherence. Creating and maintaining links with other trade and professional associations. Keeping control of business expenditure, ensuring it's within agreed budgets. Strong leaderships skills in board governance, new business development. Comprehensive understanding of financial management principles. Entrepreneurial with commercial acumen and excellent management skills. A result oriented motivated team player.

Managing Director at Brainchild Outdoor Services

March' 2011 till December' 2012

Rich experience and knowledge in providing business solutions that leverage latest technological advancement in the field of Media and advertising. Provide solutions for buyers and sellers of OOH advertising space across media types. We execute pan-India outdoor advt. campaigns with our OOH displays in over 850 Indian cities and towns. Customer can pick and choose from the displays from our proprietary software OOHCRM.net. OOH CRM enables us to execute the campaign with much ease and far from any complexity, it provides full accountability and proof of display up to the satisfaction of the customer. Some of the media formats we deal in are Billboards, Cinema theaters, IT Parks,Airports, Shopping malls, Street furniture, Transit ads and more. Focused on helping brands and their agencies plan and execute successful OOH campaigns that drive sales.

We have created a network of every movie theater in the South India that offers advertising or promotional opportunities. We can provide a comprehensive list of all available movie theaters in any zip code, for media plans. We handle media planning, buying, creative....the entire campaign from start to finish. We have worked with clients such as: Census of India for 2011 census, Daikin,Global Hospitals, CRY and many more. Specialties Consulting, Planning, Buying and Executing Outdoor Advertising campaigns. Outdoor Media Management Software Solutions

Senior Manager at Paypal, an eBay company

October' 2005 March' 2011

Started a team of 10 Web Developers in October 2005 which grew to 150+ in 4 years.During this period I was responsible for implementation of best Website implementation of Paypal Site which included monitoring the site speed and best User Experience. My responsibilities included hiring the best talent suitable for job from across India. This required travelling all over India to select the best talent. My next step was to devise the best training program which included business knowledge of Paypal domain. Our focus was to always the customers of Paypal. We arranged for several technical and business knowledge training from industry expert to keep nurturing the talent. During this period there were many best practices implented and shared across the globe which quickly recognised the team to be most effective in short span of time.

My next step was to start a team of 8 User Experience Design which grew to 50+ in 3 years.As part of this responsibility I applied the best methods of learning and sharing across the industry which included inhouse training from Human Factors Internationals. Team was responsible for Best User Experience Design for PayPal and won many accolades.

In 2008 started focussing on end to end Consumer Experience and was responsible for Consumer Products and Customer Experience, Marketing,Incentives,Notification and User Domain. As part of this responsibility I was responsible for Product development from Requirement to Live To Site. This gave me an opportunity to manage complete experience for customers. During this peried I was responsible for many initiatives to improve customer experience. Some of them were bringing live to site issues to single digit number and sustaining that and improving the response time of our websites significantly. I was responsible for leading large cross functional teams for this initiative. As part of improving customer experience, I conducted a Consumer summit in India for the first time where the issues faced by consumer was delibereated at length. This event was well attened by different stakeholders from across the globe.

Senior Manager at CSC India

January'1999 - September 2007

Responsible for account handling of clients like Guardian Life, Citibank Mutual Funds and Paypal. I was responsible for end to end project estimation, planning, delivery , resource management, client relationship I was also assigned the responsibility of Innovation Chief for coming up with innovative ideas for our organization to take up. I was completely responsible for delivering high pressure projects for Citibank Mutual Fund to be rolled out in 20 countries. As part of this responsibility I dealt with different country heads worked on integration with different banks and rolled out the products in country specific language.

During this period I focussed on hiring the best talent and motivating them to get best results. During this period I created and implemented several best practices and sustained it. This resulted in productivity improvements and better service to our clients. I was also responsible to spearhead and create process documents and champion for ISO and CMM accredition and multiple recertifications.

Contact Information

I will feel Extremely priviledged and honored to receive a mail from you. I will try to revert to you as soon as possible. Please contact me through following contact.

Name

Email *

Message *

Featured Work

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A Web Design Project

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A Web Design Project

Contrary to popular belief, Lorem Ipsum is not simply random text. orem ipsum dolor sit amet, consectetur adipiscing elit. Nam elementum consequat sem, nec tincidunt enim feugiat sed, vestibulum. Vindico luptatum blandit ulciscor mos caecus praesent sed meus velit si quis lobortis praemitto. Ante ipsum primis in faucibus.

A Web Design Project

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Contrary to popular belief, Lorem Ipsum is not simply random text. Lorem ipsum dolor sit amet,consectetur adipiscing elit. Nam elementum consequat sem, nec tincidunt enim feugiat sed. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Sed egestas mattis tortor, quis auctor orci commodo id.


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A Web Design Project

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Portfolio

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Added Goodies

Along with the six background textures, I have added some extra styles for your silder, menu ribbons, and header strip. I have also included psd files so that you can easily add your own colours and text.

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Contact Information

I will feel Extremely priviledged and honored to receive a mail from you. I will try to revert to you as soon as possible. Please contact me through following contact.

Name

Email *

Message *