Brainchild's Outdoor Advertising software is designed to manage and control the unique business operations of an Outdoor Advertising company. The system offers a full compliment of features that address the specific needs of Sales, Accounting, Operations and Management, and provides a comprehensive business management solution for an Outdoor Advertising company.

Sales personnel are able to quickly find available locations that meet a customer's requirements, and produce eye-catching, professional quality proposals that can include pictures and maps. Reports inform sales reps when contracts are due to expire, and contract renewal letters can be automatically generated from the system.

The system manages all aspects of accounting for an Outdoor Advertising company. Contracts are processed through the system, and rental invoices are generated on specified cycles. Commercial and production invoices can also be generated on request. Revenue and direct costs are tracked by location. The system also manages all aspects of lease payments, including percent of revenue lease payments and amortized lease expenses. Profitability can be tracked and reported for each lease.

The Outdoor Advertising system provides operations personnel with a posting schedule, and produces posting orders. Actual posting can also be tracked and reported. A Utilities Cost Analysis report provides information regarding the power cost (usage) of each location.

The management staff will also benefit from the in-depth analysis reports that are produced by the Outdoor Advertising system. Reports include forecasted revenue reporting, projected lease liability payments, sales rep performance analysis and sales analysis reports by market, product and advertiser.