Outsourcing has long been regarded as a successful way for organizations to cut costs and focus on their core business while gaining access to world-class capabilities. While these drivers are still valid, and even compelling in many situations, they do not represent the full scope of the advantage to be gained by outsourcing. The model that BRAINCHILD provides is Business Transformational Outsourcing - an ambitious outsourcing strategy that aims to transform a process or function to achieve, along with improved performance and reduced costs, an enterprise-wide strategic advantage over your competitors.
The objective of BRAINCHILD is to transform the business on an enterprise-wide basis to achieve a strategic competitive advantage using offshore labor arbitrage and improved processes to give an organization breathing room to think through and execute a real plan to drive the underlying services required to support the business. To be clear, this is not simply process re-engineering, where the value is inevitably capped by the law of diminishing returns. Rather, this model is a collaborative outsourcing relationship entered into with a 3rd party provider in order to realize measurable, strategic business outcomes (e.g., increased speed to market, a higher market share, increased flexibility to adapt to changing market conditions, etc.) driven and funded by the clear and massive offshore labor arbitrage.
The model can alter the business paradigm by offering organizations the following advantages:
- The ability to adapt to today's perpetually turbulent business environment
- A streamlined, but simultaneously agile business
- A clear and consistent view of business activities, performance, and the opportunities available
- A practical roadmap to achieve enterprise-wide strategic change
- Attractive commercial arrangements to finance the change
- An accelerated process for achieving organizational transformation
- A degree of flexibility that allows for the evolution and growth of the business.
- Business innovation to deliver strategic advantage
When done right, BRAINCHILD delivers all of these benefits in addition to the reduced costs and efficient services delivery of traditional outsourcing.
Over the years, the dynamics of outsourcing have served to develop "at odds" relationships between the buyer and provider of outsourced services. Many of the foremost providers of BTO today have been long-standing providers of traditional outsourcing, and old practices often die hard. Both parties may enter into the relationship with the intention of transforming the business, but if they're not careful all they'll succeed in creating is the standard outsourcing utility relationship. That happens to be the majority of the cases.
BRAINCHILD has been founded only with this vision to transform the way business is done and provide strategic advantage over the customer’s competition.
The model provides great rewards as long as each party is committed to: distributing the risks, sharing the rewards, and moving forward towards a common goal.
Business Transformational Outsourcing, when done right, offers organizations the means of achieving a strategic competitive advantage in their industry at mind-boggling speed and relatively little cost to themselves. |
