Coastal Cleanup India Initiative to clean the beaches
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International Coastal Cleanup India, Chennai

International Coastal Cleanup 2013 was flagged off by Mayor of Chennai Mr. Saidai Duraisamy and the consul general of the USA at Chennai Ms. Jennifer McIntyre, giving a go ahead to thousands of volunteers to participate in worlds largest volunteer effort in a single day for our oceans, seas, beaches and other waterways.

Under the aegis of the ocean conservancy, USA, IMF(Indian Maritime Foundation) and Brainchild Ltd. organized the fifth edition of the coastal cleanup program on Saturday the 21st. Sept. 2013 along the Tamil Nadu and Pondycherry coasts. A total of 28 coastal blocks covering 260 kms were covered in the cleanup in the first phase, which saw record number of dedicated and public volunteers remove tons of coastal garbage. The spirit of these young volunteers was all pervasive with much impact on the coastal population. The chief guest Mr. Saidai Duraiswamy commended this voluntary action and sought the cooperation of the public to shun plastics bags and avoid coastal trash.

At Flagoff Function in Marina, Chennai with Mayor and US Consul GeneralThe consul general of the USA at Chennai Ms. Jennifer McIntyre reiterated the commitment of the USA to preservation of the marine environment and lauded the very important coordination role by the Ocean Conservancy, USA in many facets of the marine environment. The function was organized by the Navy Foundation Chennai Chapter, IMF and Brainchild Ltd. a Media & PR agency committed to the environment sustainability. It was supported by the Indian Coast Guard, NCC, NSS, various educational institutions, private and govt. organizations.

Talking to the media persons Mr. Khalid A. Khan, Director of Brainchild Group who took charge of the operational activities, said, "One of the goals of this activity is to involve the local municipalities, share the international best practices and create awareness for conservation of our water bodies".

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